Another way that video can be used is in an informative nature. Is there an audience that you are trying to get in front of but you are having trouble? Would video save both your organization and the audience time? An example of a video that I did with this idea in mind was the one for Adoption Options.
Earlier this year, I attended a Career night with the girl guide troop that my daughter was part of. They had brought in a variety of women in many different careers. One of the ladies, the marketing director for Adoption Options, really struck me. Hearing her passion and joy for getting their message out with limited funding was inspiring. Upon meeting with her, I determined that their biggest struggle was getting in front of the doctors that may have patients that required the information on their organization. She was traveling around giving the same presentation to the doctor offices, that would meet with her, to tell them about their organization. I felt that we would be able to put together a short video that could then be sent to each of the doctors offices, giving them the same information but freeing up Jean's time to work on other tasks...which at a not-for-profit, the list is endless.
We did also focus on keeping the video under a minute so that it could also be shared on social media platforms giving the video multiple purposes for their organization to raise awareness.
Here is the full video.