Series Part 4 - How is video being used? Educational video

This type of video is similar to the informational but for this example I have termed it as educational...since that is the nature of it for this business. 

Often businesses are giving the same information to clients/patients. This can leave room for errors, missed information and it takes up valuable time of the business owner/employees. By providing a video of this information, it can alleviate a lot of these issues.

While my children and I were having our teeth cleaned at Citizen Dental Hygiene last year, it struck me as to how great Lace delivered her flossing education. Not only did I learn things that I didn't know but she delivered it such a way that it even held my kids' attention. I got the idea at that time that she should have video of this education...this way everyone in the office would be getting the same consistent information when they walk through the doors but also it frees up the hygienist's time so that they can fit more clients in. Since this business is relatively new, and they are building it up, this is important for them right now.

So we recently videoed this education and are prepping to use it in multiple ways from education to patients but also as tips for social media content. 

Here is the full video.

Series Part 3 - How is video being used? Informative video

Another way that video can be used is in an informative nature. Is there an audience that you are trying to get in front of but you are having trouble? Would video save both your organization and the audience time? An example of a video that I did with this idea in mind was the one for Adoption Options.

Earlier this year, I attended a Career night with the girl guide troop that my daughter was part of. They had brought in a variety of women in many different careers. One of the ladies, the marketing director for Adoption Options, really struck me. Hearing her passion and joy for getting their message out with limited funding was inspiring. Upon meeting with her, I determined that their biggest struggle was getting in front of the doctors that may have patients that required the information on their organization. She was traveling around giving the same presentation to the doctor offices, that would meet with her, to tell them about their organization. I felt that we would be able to put together a short video that could then be sent to each of the doctors offices, giving them the same information but freeing up Jean's time to work on other tasks...which at a not-for-profit, the list is endless. 

We did also focus on keeping the video under a minute so that it could also be shared on social media platforms giving the video multiple purposes for their organization to raise awareness.

Here is the full video.

Series Part 2 - How is video being used? Storytelling (Example 2)

With story being such a big part of business for entrepreneurs and how we connect with our tribe, I had to include a second piece on this one from the most recent story I have told.

I met Crystal of Crystal Ink through an online class we took this year. Crystal and I met up one day to get to know each other better and in the end decided to work together. I loved what she was trying to do through her planners and knew that a lot of people could benefit from the system she had crafted. 

One thing that really made this video easy for me was that I really resonated with being her target audience. An mompreneur with a business and life that are very much intertwined, I gave up a few years ago trying to keep my business separate from my life. What I mean by this is as a creative, working from home with a family to look after, my schedule is never 9-5...I left my corporate job because I realized that did not work for me when my son was born. But this can come with it's own challenges. I was finding a lot of times that I was very much reactive to my day rather than being proactive and getting things done. 

Crystal's system outlined the top three things that I needed to do in a week to move my business and personal goals forward and then outlining each day the top three actions that were going to make those things happen. AWESOME! I will get into how I use this system in a future post because I have heard from others that they are struggling this way too.

But for now, I want to focus on that by highlighting some of these thoughts of her ideal clients in Crystal's brand story, she was able connect to what they were feeling and show how myLife planners could be the solution for them. 

As the video was just released, it’s too soon to assess the positive impact.  However, early feedback indicates that people viewing the video are appreciating what is different about her system when compared to the many other planning products out there. 

I will link back around to this story as we get more concrete results from Crystal.

Here is a link to the full video.

Series Part 1 - How is video being used? Storytelling (Example 1)

People are often confused about whether or not video would benefit their company. So I have decided to break down into a little series how companies and not-for-profits that I have worked with have been able to use their videos and the benefits that they have seen or the intended use for the video.

The first one is the brand film…or story. This is really how I got started. When I met with Beth of Beth Bobbitt Designs and heard her story…I knew that we had to tell it to help customers connect with her and recognize the value in her product. When purchasing art, most people want to be able to tell a story with their purchase. It is what differentiates picking up a piece of jewelry from a department store versus purchasing a piece of art that has been crafted with quality products and from an artist’s expression.

Beth was able to use the film at shows so that customers could see the process that she went through to craft each piece. Customers could see the process that she went through which also helped to add value to the piece. 

They were able to hear that this art came from a place of healing for her and that she truly put her heart into each piece.  By being able to put the video on for people to watch, people could connect to her story without her feeling like she had to “sell” herself to each client. As an artist, I think that this is the hardest part…their art is for themselves but they need others to connect to them through it…a video can do this without feeling salesy.

In addition, Beth was able to share the video as a portion of a submission for a grant to gain funding to begin teaching others the art of metal works and share her knowledge and talent.

Here is the full video.